# 2. Fashion | national news

– 2020 sales: $ 752.5 billion

– Forecast revenue for 2025: $ 1,164.7 billion

– Forecast growth: 54.78%

The fashion e-commerce industry actually experienced a slowdown during the first part of 2020, likely due, at least in part, to lockdowns and job closures reducing the need for new clothes. But this e-commerce industry rebounded and then grew by 14% compared to pre-coronavirus trends. This e-commerce segment, which includes apparel, footwear, bags, and accessories, is popular with shoppers, and U.S. shoppers in particular, who spend the most money on clothing. Ecommerce offers a new kind of shopping experience for fashion, including a wider product line, free shipping, same day delivery, and hassle-free returns processes, which are major benefits for buyers. looking for fashion items online.

Other factors, such as an organized shopping experience that takes previous purchases and browsing history into account to offer personalized suggestions, or services where individual outfits are put together by personal style advisors did not. that add to the online clothing shopping experience. Interestingly, social media influencers have also played a big role in increasing the popularity of online fashion retail. Whether it’s a fashion blog or a social media platform, these digital influences are capable of reaching a large audience. Product placement has also helped develop fashion e-commerce at unprecedented speeds.

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