Does the Met Gala promote Fast Fashion? Envirotech online

Beginning in the early 1950s, an annual fundraising gala for the Metropolitan Museum of Art at the Costume Institute of New York gradually developed into one of the premier events on the world’s cultural calendar, becoming a universal standard of relevance for artists, models and brands. For those working in the cultural field, success means an invitation to the Met Gala, or vice versa.

The dinner itself is completely exclusive, prohibiting commercial photography. So, for the public and all other uninvited aspirants, their only glimpse of this enchanted world is on the red carpet outside the event, where attendees show off their gorgeous custom-made outfits from some of the fashion houses. most revered in the world. . Many of these costumes are, undeniably, huge works of art, so rivers of ink flow into the dissection of outfits and debates about the best-dressed contestants raging for weeks after the fact. But despite the glitz and the glamour, the exclusivity and the excess, Met Gala fashion standards strike an ominous chord with the worst of the high street.

Experienced obsolescence

When confronted with some of the outfits on the Met Gala red carpet, many punters will ask, “How do you eat in that thing?”

Take fashion icon Frederick Robertsson’s richly bizarre look from this year’s Gala, designed by Iris van Herpen. It veers into the abstract, but you can still make out oblique imitations of peacock feathers in black and white. Strangely, a small plume of “feathers” blazes in front of Robertsson’s mouth, completely sabotaging any possibility of enjoying the 100% plant-based Gala menu (a first for the event, by the way).

Like many other attendees, Robertsson will slip into something friendlier after stepping off the red carpet. And given that the vast majority of outfits worn on Gala night, as delicate, fitted and expensive as they are, will never be worn more than once, it seems that a good number will only be worn while it will take to walk from the limo to the dining room door. Before the night is over, most of these outfits will be obsolete.

Of course, in haute couture this is normal – these are “pieces”, not clothes. But this disposable culture must strike the contemporary observer as only the more successful and glamorous sister of the fashion industry‘s black sheep: fast fashion.

High Art or High Street?

Maybe this connection seems spurious to you, but it’s more than a passing resemblance. Since 2015, he has invited H&M, a brand widely known for engaging in fast fashion, to design for attendees.

Over seven years, H&M has dressed some of the biggest names at the Gala, including Olivia Munn, Hailee Steinfeld, Nicki Minaj and Joe Jonas. This year, Laura Harrier, the Marvel alum and former face of Cartier, took up the torch. In keeping with the Gala’s tribute to late 19th century fashion, Harrier glided along the red carpet in a black and silver corseted gown – but does it help clean up the image of a brand perpetuating a very 21st century problem?

H&M’s fast fashion history is long and complicated, so we’ll bore you with all that another time. For now, let’s focus on the final chapter: the release of the Conscious Collection in 2021.

Billing itself as H&M’s definitive break from fast fashion, the Conscious Collection actually contains 11% more synthetic (petroleum-based) materials than the brand’s main clothing line, materials that break down quickly. when washed into microplastics and thus contribute to plastic. pollution crisis. Indeed, a new report by the Changing Markets Foundation, which alleges that a number of fashion brands “regularly” mislead the public about their eco-credentials, ranks H&M among the least trustworthy companies, with 96% of company environmental statements. failing to comply with the transparency guidelines drawn up by the UK Competition and Markets Authority.

It seems like so much else, Billie Eilish was way ahead of the game with her upcycled Gucci outfit at this year’s Met Gala. “I just wanted to be as eco-friendly as possible,” Eilish told Vogue.

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