Elite Lifestyle Initiatives will soon open in Henlopen Junction
After years of top-level and then Division I junior hockey, Elite Lifestyles Initiatives owner Eli Lynn said he rubbed shoulders with many coaches who felt that cracking the whip was the best way to motivate. However, he said, this is not his approach.
“I want to motivate people by making them love to exercise,” Lynn said. “If people don’t enjoy training, they won’t make it a routine and they won’t come back.”
Lynn has been providing in-person, in-home training to clients in the Cape Town area since he founded Elite Lifestyle Initiatives in 2019. He said he has acquired his client base by offering classes at a number of local centers for the elderly. Since then, it has grown steadily, he said.
Now, about two years after starting the business, Lynn is opening a studio in Henlopen Junction near Rehoboth Avenue Extended, just outside of downtown Rehoboth Beach. This gives him a place to host private and semi-private training sessions with clients who prefer to get out of the house when training, he said.
“I had been looking for a place all summer, but the space available here is limited. One day my parents were driving by and saw the rental sign, ”Lynn said. “A few weeks later, after some negotiations, the lease was signed.”
Lynn said he’s trying to open his new store by the end of November. He is still awaiting delivery of the rubber flooring and turf.
“I have all the weights and other equipment. I could open the store now, but then I would have to move everything again to install the flooring, ”Lynn said. “I prefer to do it right the first time. “
Originally from Pennsylvania, Lynn graduated from Stonybrook College with a major in commerce and a minor in nutrition. He said he and his parents always vacationed in the Cape Town area while growing up, so he decided to follow them here when they moved six years ago.
Lynn, 27, said he took the training because he never had too much interest in a desk job.
“It just doesn’t fit my lifestyle,” said Lynn, adding that’s why he competed in a half Ironman in 2019. “I love the adrenaline rush.”
Lynn described her training style as functional fitness. There are a lot of dumbbells, kettlebells, bands, and bodyweight involved, he said. To date, most of his clients are older, but he said that with his experience in high performance athletics, he also trains fluently for younger athletes.