Fashion designer Rebecca Minkoff launches home line | Architectural Summary
Since founding her eponymous label in 2005 with her brother Uri, Rebecca Minkoff has wowed fans with romantic and rebellious collections of handbags, clothing and accessories. But a penchant for novelty often drives Minkoff to pursue other projects, such as releasing a jasmine-tinged eau de parfum, writing nonsense Fearless: The New Rules for Unleashing Creativity, Courage and Success, and hosting the Superwomen with Rebecca Minkoff Podcast. Now, that exploratory spirit has led her to dream up the Rebecca Minkoff Home Collection, an earthy and lively bedding range launching today.
“I love diving into something I know nothing about and learning instead of doing something I’ve been doing for 15 years,” Minkoff enthuses to AD PRO. “I think that’s what makes being a creative director exciting.”
After extensive surveys of Minkoff’s clients revealed they were eager to see her tackle interior design, she was excited to get started. The project took on particular gravity at the start of the pandemic when Minkoff — who had recently purchased a new abode in Brooklyn’s Dumbo neighborhood — was, like many, reassessing the notion of cheerful interiors. As Minkoff reviewed inspirational photos to help guide local designer Stephanie Gaelick’s year-long redesign of the residence she had moved into with her three children and husband, director Gavin Bellour, her priorities shifted. “We see the house through such a different lens now,” Minkoff says. “The bedroom used to be a place to sleep, but it’s not a place to come home to anymore. It is now a sacred place of serenity where the work stops, and I can switch off.
Sheets, made with eco-friendly materials, are the backbone of the Rebecca Minkoff Home collection. They are available in a cozy winter flannel, linen blend, organic stone wash and textured cottons. “I like linen sheets, but not that they’re always rough,” Minkoff says.
Based on customer feedback, Minkoff determined that solid color sheet sets were in high demand. Embracing her signature flair for color, she offered a range of “sun-bleached” mix-and-match tones such as blush, clay, rust and turmeric, as well as gray and a barely there natural. to create a striking color. – blocking of permutations.
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These joyfully monochromatic backdrops can be accented with quilts and quilts that take inspiration from Minkoff’s ready-to-wear designs, ranging from a tasteful leopard to various florals (think vintage-style maximalist patterns and to intricately detailed flowers reminiscent of sea creatures). Although the products evoke the kind of luxury that Minkoff is known for, the designer wanted her products to be relatively affordable and versatile, so customers could grab an evil eye pillow as a spontaneous accent, but not at the level of splurges.
Bedding is easy to imagine in Brooklyn brownstones and Los Angeles bungalows. Ultimately, it represents “another aspect of Rebecca Minkoff’s lifestyle,” as the creator puts it. She adds that it works especially well for someone who is “a bit bohemian, a bit rock and roll.” And while the inaugural line is clearly Minkoff’s goal, additional products, such as towels, could be on the horizon. The designer makes it clear that she wants to focus on “what we know people want, and add the things they didn’t expect… To take it to the next level, make it look as good as possible.”