Hawks-Themed Fashion Line Helps Empower Atlanta Subway Women

With an electric run to the Eastern Conference Finals last season and Trae Young’s recent honor as Eastern Conference Player of the Week, the Atlanta Hawks know how to make success on the court easy. But dress to be successful disabled the pitch can be a challenge, something the team’s women’s ancillary group is helping change through their support for the nonprofit Dress for Success Atlanta.

On Monday morning, the Lady Hawks – made up of the wives, partners and mothers of the basketball players, staff and management – presented a check for $ 20,000 to Dress for Success Atlanta. The money was raised through the sale of a capsule collection started by the Lady Hawks and sold exclusively at the West Hawks Shop at State Farm Arena, as well as a matching donation from the Tony Ressler Jami Gertz Family Foundation, which doubled the original donation of $ 10,000.

The collection, which sold out within days, is just the latest partnership between the Lady Hawks and Dress for Success Atlanta, which aims to help women achieve economic independence in a variety of ways, including providing clothing. professionals and development tools.

The Lady Hawks work with various partners to support women and youth here in Atlanta, including Covenant House Georgia and Atlanta Public Schools. The group’s initiatives include EmowHER, a three-part series of after-school programs designed for teenage girls, honoring “SHeroes” during Women’s History Month.

This morning’s big check presentation took place live on Good Day Atlanta; to check it, click on the video player in this article. And click here for more information on the Lady Hawks and the ways the group is working to make a difference for the youth and women of the region.


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