Indian fashion brand Barcelona deploys B2B application


Menswear brand Barcelona, ​​located in more than 80 Indian cities, has released a business-to-business (B2B) app that offers a suite of tools that also include actionable data, the Business Standard reported on Wednesday (December 29th).

Barcelona’s B2B mobile app gives merchants the ability to manage inventory management, customer invoicing and customer data management, all aimed at reducing manual processes, increasing efficiency and ultimately to increase income.

Retailers will also gain valuable and actionable information by being able to examine each customer’s journey maps with clarity.

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“Everyone has a different idea of ​​what ‘B2B App’ means,” Jaimin Gupta, founder of Stitched Textiles Private Limited, told the outlet.

“Some retailers see it as just an app for placing orders, but it’s way beyond that, where retailers will have access to new clothing collections with the added benefit of increased warehouse efficiency. . “

Gupta added that the app is “like a reading list for retailers” by enabling order management that can be tailored based on what the data reveals.

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Barcelona is an initiative of Stitched Textiles Private Limited, according to its website, and is “the largest and fastest growing designer clothing brands in India and a high-end lifestyle player in the clothing industry. the retail sale of men’s clothing ”.

The brand specializes in bringing tailor-made brands to Indian customers around the world and has been responsible for the introduction of several high-end international labels. Barcelona plans to open more than 500 stores by 2022.

“Barcelona has a monthly manufacturing capacity of 1.2 million fabrics for suits and shirts and 2.2 million Lac garments manufacturing capacity for men’s clothing,” according to the website.

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