Isolation changes Czech sex life and sales of sex toys increase
The clubs are closed. The pubs are closed. Tinder dates are canceled. One night stands are literally illegal. But, despite these obvious hurdles, the coronavirus has always created a sales boom in the sex industry.
Long-established brands, like Sweden’s Lelo, were surprised by the renewed interest (site traffic increased 48%, sales 56%). “This traffic volume is 7.7% higher even than the recent Christmas period, which is typically our busiest trading period,” says Stuart Nugent, Lelo Brand Manager.
Czech internet sex shops are also experiencing a commercial boom. For example, in March, the online store RuzovySlon.cz increased sales from year to year by 50 percent, the first week of April even by one hundred percent. New customers increase, existing customers also spend more.
“We sell a lot of beginner toys… all of our beginner lines are very popular. It really looks like people are saying, “I have time, I could try something new,” said Adam Durčák of RuzovySlon.cz.
Demand for disinfectants has also increased, but vibrators, womanizers, vacuum balls and aphrodisiacs are leading the way. “Masturbators for men are sold a lot more than before,” added Durčák.
A similar trend has been observed by City Realex, which heads the Erotic city network of stores. However, according to his manager Jiri Vocilka, e-shop sales cannot offset the drop in sales from physical stores.
“The obligation to stay within our walls has pushed the whole country to find strategies to enjoy quarantine, both alone and as a couple,” says Vocilka. “There is a strong desire to be together, to connect, to make love, to discover each other.”
The behavior of online sex shop customers has also changed in the United States.
“It reminds me a bit of hoarding groceries, like buying things that you strength needed in the future, but maybe rarely bought in the past, ”Sinclair said.
“When someone comes in and buys five accessories, or three or four different sizes of butt plug choices, it seems like people are investing for the long term.”
Tinder saw a 12% increase in daily conversations in the UK, which were on average 8% longer than in February.
In Italy, which is said to be around two to three weeks ahead of the UK in terms of the spread of the virus, conversations are 29% longer than a month ago.
There is a problem with condoms
However, as with all areas of business, Covid-19 has disrupted supply chains. Karex, which manufactures one in five condoms in the world, had to shut down its three factories in Malaysia for 10 days last month as authorities put strict restrictions on large gatherings to slow the spread of the disease.
“We are going to face a global condom shortage,” Goh Miah Kiat, managing director of Karex, told the Financial Times. “Karex alone has produced 200 million fewer units due to the restrictions – it’s really having an impact on our production.”
Karex supplies a large number of condoms to international organizations such as the World Health Organization and the United Nations Population Fund (UNFPA), which are using them as part of a campaign against HIV and others. sexually transmitted diseases in regions such as sub-Saharan Africa.
“WHO has said condoms are the best way to prevent the spread of HIV, so any shortage will be painful,” Kiat said.
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