Lake Geneva Business Improvement District: The streets of Lake Geneva come alive from April 27 to 30 with Spring Fashion Week

Lake Geneva, WI April 8, 2022 – The Lake Geneva Business Improvement District (BID), also known as The Streets of Lake Geneva, will host Spring Fashion Week in historic downtown Lake Geneva from April 27-30, creating memorable experiences for guests and residents.

The public is encouraged to attend this exclusive event which includes four days of shopping at over 25 stores and boutiques, fashion demonstrations and VIP treatment in downtown Lake Geneva: one of Wisconsin’s most popular destinations. .

Plus, all event attendees will receive a full access pass offering special offers at each participating location, a chance to win limited freebies, and access to the VIP Selfie Station lounge for photos and fun. .

“The committee is thrilled to host this exciting event,” said Kristi Tarantino, Event Director. “And we’re very proud of how Spring Fashion Week, and many other events, continue to bring people to Lake Geneva to see how beautiful and welcoming it is.”

Some of the stores participating in the events include Hannah’s By the Lake, Clear Water Outdoor, Haberdapper, My Sister and Me, Jayne, and Lola’s, to name a few.

Admission is free to the public during the upgrade, and VIP tickets are also available for $25 to $40, offering different shopping experiences, meet and greets, exclusive fashion shows and more depending on the ticket level.

Residents or those traveling to Lake Geneva for this specific event are encouraged to visit for more information and to register for the event.

About Lake Geneva

The town of Lake Geneva, located in southeastern Wisconsin, is about 40 miles southwest of Milwaukee and 65 miles northwest of Chicago. Due to its proximity to both metropolitan areas, it has become a popular resort area. Lake Geneva thrives on tourism with excellent restaurants, fine hotels and boutiques. The lake itself offers excellent opportunities for swimming, boating, fishing, and many other water sports throughout the summer.

About the Lake Geneva Business Improvement District (BID)

The primary goal of the Lake Geneva Business Improvement District (IBD) is to increase tourism, new visitors and families to the area. Les Rues du Léman organizes special events and activities to entice more people to visit the shops, restaurants and bars of the city centre. Their goal is to continuously improve the city center of Lake Geneva for traders, residents and visitors.

The BID wants to preserve the character of Lake Geneva while creating a safe and fun environment for everyone by combining the charm of yesterday with today’s lifestyles.

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