Lifestyle expands its offline presence and opens its first-ever beauty brand IKSU

Lifestyle has launched its very first beauty brand IKSU for all makeup lovers.

With a wide range of products and affordable prices, IKSU aims to reach women with a message of self-love. IKSU is free from animal cruelty, sulfates and parabens. A brand created for active women, IKSU is for women who feel empowered, confident and unapologetic.

With the belief that makeup is a form of art and self-expression, IKSU has introduced a wide range of beauty products to meet the needs of every beauty lover. IKSU recognizes the love and importance of beauty in the lives of these women and therefore encourages them to indulge in healthy doses of self-love without any judgment.

All products are specially designed for today’s women, who are always on the lookout for trendy products. With IKSU, quality and affordability can be easily accessed under one roof. The brand offers a wide range of facial products including foundations, concealers, blushers and highlighters. The range also includes eye products like eyeliners and kohl pencils as well as vibrant shades of lipsticks and a colorful palette of nail paints starting at just Rs 99, IKSU has something for everyone !

Devarajan Iyer, Vice President of Marketing at Lifestyle International, said:We are extremely excited to enter the beauty segment with the launch of Lifestyle’s first-ever makeup brand. IKSU is for women who express and celebrate their beauty. Consumers can expect quality and affordability from the IKSU line. With the launch of IKSU, Lifestyle continues to be a one-stop destination for everything from apparel and footwear to accessories and beauty.

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