Modenik Lifestyle Appoints Veenesh Priyadarshi as Director of Sales & Customer Development, Marketing & Advertising News, ET BrandEquity


Veenesh Priyadarshi

Modenik Lifestyle announced the appointment of Veenesh Priyadarshi as Director of Sales and Customer Development.

Priyadarshi’s vast experience of over two decades in various facets of sales and marketing in the consumer goods industry, coupled with his strong leadership capabilities, will accelerate the growth and expansion envisioned for Modenik Lifestyle, said the society.

Prior to joining Modenik, he was Country Managing Director at Upfield. Previously, he worked as Director of Sales, Marketing and Research and Development at Bauli Group.

He has held management positions with brands such as Kellogg’s India and Hindustan Coca-Cola Beverages.

Sunil Sethi, Executive Chairman of Modenik Lifestyle, said: “We are confident that Veenesh’s proven track record and expertise will be an asset to the company, particularly at this crucial time of merger where we are focused on bringing the scale of our business in terms of customer base, value, visibility and penetration. Currently, we are implementing new strategies to broaden our reach while expanding our sales team where his experience will help us achieve the projections we have for Modenik Lifestyle ”.

“I am delighted to be part of Modenik which has a portfolio of strong brands like Dixcy Scott, Enamor and a product license for the manufacture and distribution of Levi’s underwear in the essential clothing category. The company is well positioned to meet the demands of all age and income groups in the premium, consumer and economy segments. We will transform our marketing strategy to create synergy and take advantage of the complementary distribution networks of all the brands in the portfolio. The company is building a formidable talent pool that will create significant value and establish winning partnerships with all of its stakeholders, ”said Priyadarshi.

Varlani joined the leadership team to advance the growth charter and goal-oriented approach of the angel investment firm …

Rajendra Gupta previously worked at Rediffusion Delhi and Mumbai from 1994 to 2002 …


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