Nick Knight’s SHOWstudio NFT “ikon-1” Collection Sets The Standard For Fashion In The Metaverse

Nick Knight launches its first NFT drop, “ikon-1”, with UglyWorldWide,
in SHOWstudio’s first step towards Web3, exploiting the language of Knight
editorials to bring style and beauty to the metaverse.

LONDON, August 24, 2022 /PRNewswire/ – Nick Knight, one of the world’s most celebrated fashion photographers, and founder and director of SHOWstudio, is finally bringing his longtime digital fashion editorial process to the blockchain this fall with an innovative NFT drop. Knight pushes the boundaries of image creation with photorealistic gender-defining avatars in collaboration with model and Instagram star Jazzelle Zanaughtti, better known by her social media nickname @Uglyworldwide.

Nick Knight x UglyWorldWide “ikon-1” teasers (Source: SHOWstudio) (CNW Group/SHOWstudio)

These collectible works of art showcase digital fashion, makeup, hair and nails by a cohort of over 40 innovators, degens and mavericks at the forefront of fashion’s digital future, personally curated by Knight and Zanaughitti. The collection includes over 200 unique traits that have been produced to create 8,000 unique artworks designed by Zanaughtti, further allowing them the authorship of their personal image and style while preparing each avatar for their editorial debut in the metaverse.

Nick Knight was an early adopter of 3D scanning, bringing subjects and fashion into the virtual world as early as 1998, just before launching SHOWstudio. With 3D collaborations with icons like Kanye, Bjork, and Lady Gaga, and fashion brands like Burberry and Margiela, Knight is unsurprisingly leading the way in bringing fashion imagery to the blockchain.

More than 40 outstanding creatives have contributed to this radical new form of fashion image creation. Digital native fashion designers such as Tribute Brand and Scarlett Yang to the rising star Nusi Quero. In addition to makeup looks created by Zanaughitti, the project features collaborations with the legendary hairstylist Eugene Souleimanworld famous nail artist Marianne Newmanand SHOWstudio’s longtime collaborating digital artist, Tom Wandrag.

Once created, each ikon-1 will also have its own personal homepage with expanded views of your NFTs. This page will serve as a gateway to SHOWstudio’s future Web3 mode lineup, providing early access to upcoming projects and releases. Owning an ikon-1 is the only way to secure access to the digital future of fashion.

“My goal is to make SHOWstudio a virtual space where people can come and interact in a meaningful and entertaining way. And this project is the first step towards that.”

Nick Knight




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