Puma Launches Metaverse Experience at New York Fashion Week

Puma, one of the biggest sports brands in the United States, has launched Black Station, a 3D space playground. This in order to create a unique web3 space that will allow the NFT community to enjoy the brand.

The new limited version of the reimbursable Puma sneakers was unveiled during New York Fashion Week as part of the Futrograde fashion show. The lounge experience, which has been widely shared online, allows Puma customers to enter a hyper-realistic digital lobby space. It has three separate portals showcasing the Nitro NF RNO and Nitro Fastroid sneakers tied to PUMA’s recent NFT Nitro Pass Mint.

A Puma verified account boosted the experience on Twitter: “Our very own 3D space playground. A unique Web3 space that allows our NFT community and all PUMA subscribers to experience the brand like never before.

Branded sneakers known as the Nitro NFRNO and Nitro Fastroid sneakers will be paired with PUMA’s recent NFT Nitropass mint and will be redeemable by PUMA customers. PUMA Black Station was imagined as an immersive and interactive place to discover the future of the brand. As a pristine, ever-evolving 3D canvas, Puma’s metaverse experience has become a dynamic destination to visit. It connects consumers with various web3 activations emerging over the next year and beyond during fashion week.

PUMA Chief Brand Officer Adam Petrick said they pushed the product design and digital point of view, and found it fitting to launch Black Station for their customers’ digital exploration.
“Twenty years ago, Black Station was PUMA’s home for our most innovative fashion designs,” said Petrick.

PUMA joins other fashion brands

Puma joins Prada and American Eagle and Tommy Hilfiger as the latest fashion retail brands to include the metaverse and related technologies for their brand-loving customers. The Black Station experience during fashion week promotes digital experiences and physical brands through NFT, a company that engages customers and enriches their technological knowledge during the high-end fashion show.

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