Residents of the United Arab Emirates switch to a more sustainable lifestyle – News

While there is a lot of push to be more environmentally friendly, residents feel there is a clear lack of sustainable products on the market to meet this need.



Four in ten UAE residents said they plan to make more sustainable choices for the rest of 2022 – KT file

Published: Tue, March 29, 2022, 8:49 PM

Residents of the United Arab Emirates are increasingly making choices that reduce their impact on the environment and commit to leading more sustainable lives in 2022.

New research has shown that companies have also taken note of this trend and adapted their products and services to be more environmentally friendly.

According to a recent survey conducted by Censuswide, on behalf of Ariel Middle East, a regional campaign towards a greener future means that environmentally friendly lifestyle choices are a priority for residents of the United Arab Emirates. The survey results revealed that 83% of people in the UAE are aware of their environmental footprint and the impact of their shopping choices on the planet. The survey also shows that four in ten people plan to make more sustainable choices for the rest of 2022, with 35-44 year olds being the largest age group in the UAE aspiring to be more sustainable.

Additionally, 80% say they actively try to influence friends and family to lead a more sustainable lifestyle. However, while there is a lot of push to be more environmentally conscious, the results also revealed that 35% of respondents believe there is a clear lack of sustainable products on the market to meet this. need, with an additional 31%. admit a lack of awareness when it comes to adopting more sustainable habits. One in five even admit that they simply don’t know where to start.

Norma Taki, head of consumer markets at PwC Middle East, explained that a range of factors, from mass remote working to technology-driven regional transformation, have changed and continue to change people’s habits and attitudes. consumer purchase. It’s clear now, she said, that these changes are here to stay.

The latest edition of PwC’s Global Consumer Insights Pulse Survey showed that shoppers in the Middle East are increasingly influenced by sustainability issues and are prioritizing their health and well-being. The survey highlights a general change in consumer behavior as a result of the Covid-19 pandemic, and the sustainability of these changes. Survey results showed that 67% of Middle Eastern shoppers believe they are healthier now, compared to 51% globally. At 65%, Middle Eastern shoppers are also more digital, compared to 53% globally.

They are also more likely than ever to take sustainability considerations into account when making a purchase. In fact, 60% of regional respondents think they are more eco-friendly than six months ago and 53% always or frequently buy eco-friendly products, compared to 42% globally.

“As consumer optimism continues to grow in the region, it is critical that retailers and consumer companies take note of these changing trends and adapt their priorities and strategies accordingly,” Taki said.

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