Shanghai Fashion Week goes green and creative for fall
LONDON – Again, a full physical storefront in the midst of a global pandemic. Shanghai Fashion Week will announce the tentative lineup for the fall 2021 season on Monday, WWD may exclusively reveal.
Although it has been pushed back two weeks from its usual mid-March dates due to local outbreaks of COVID-19 cases in February, Shanghai Fashion Week will be back in full force from April 6 to 13, with a full schedule of physical exhibits, sustainability events and creative panels. such as the inaugural Yu Award and “Ulio Space” exhibition at Mode Shanghai, and sales-driven digital initiatives.
This season, titled “Bloom the Spring,” more than 100 brands will display their fall 2021 collections as part of the official calendar, in line with the Chinese government’s COVID-19 health and safety guidelines.
About 65% of them come back from brands and over 50% are Shanghai-based labels. More than 40% of them are environmentally conscious brands, and around 50% of them will showcase fashion collaborations on the catwalk, said Lu Xiaolei, deputy secretary general of the organizing committee of the Week. from Shanghai Fashion, to WWD.
He added that Xiao Xue, former editor and editor of Elle China for 14 years, and now author and influencer, has been appointed SFW Ambassador for a three-year term. She will be responsible for helping the platform play a greater role in supporting Chinese brands, promoting sustainable development and empowering women.
Chinese fashion brand Mark Fairwhale will open Fashion Week with a collection celebrating Chinese heritage and C-pop culture. Other brands on display at Xintiandi headquarters include Tuyue, Chau Rising, Reineren, Maya Li, Hemu, INXX, Rflexion, Leaf Xia, Youwei, Dawei and the model brand Lu Yan, Comme Moi.
Shanghai Fashion Week Headquarters in Xintiandi Shanghai Courtesy
At Labelhood, where some of China’s most exciting talents showcase their work, the designers are split into five groups this season, based on career development and style, which will be on display April 7-11 at the Art Space. Tank Shanghai, just a short walk away. from the biggest fashion show at SFW, Ontimeshow, on the West Bund.
Highlights of the Labelhood line include Louis Shengtao Chen, Ponder.er, Peng Tai, VII Victor x Wang, Club_Cylinder, Fabric Porn and the SFW debut of Dumpty, and newcomers to the Labelhood incubation project, Youtopia. They are Anno Mundi, Fivekoh, Momonary, Sorgenti and Toile.
Emerging Chinese designers with global exposure such as Shushu / Tong, Angel Chen, Rui, Yuhan Wang, Private Policy and Yueqi Qi will also return to the showcase with local names such as Yirantian, Roaringwild, Oude Waag, Yingpei Studio, Jacques Wei , Superr. , Umamiism Oyster and Swaying / knit present their Fall 2021 collections with Labelhood.
Ermanno Scervino, Jason Wu, Pronovias, Muse Marry and Nicole Milano will perform with the iconic Shanghai Fashion Showcase platform at the Jing An Kerry Center.
A dozen emerging brands, such as 8on8, Ximon Lee and Samuel Gui Yang, and international brands such as Dior, Versace will also host events during SFW to capitalize on audiences.
As WWD first reported, Dior plans to put on a physical show for the Maria Grazia Chiuri collection before fall 2021, the first time the line will be presented on a catwalk, at the Long Museum West Bund in Shanghai. April 12.
While Versace will host the “Versacepolis, A Tribute to the Power of Women” exhibition at the city’s largest luxury shopping mall, Plaza 66, and launch a series of videos showcasing women leaders in China’s clothing industry. business and entertainment.
In the commercial field of trade shows. More than 300 brands will attend SFW’s official show, Mode Shanghai, despite the pandemic presenting serious obstacles to international brands’ membership.
Jane Zhang, director of exhibition operations at Mode Shanghai, told WWD that Fashion will also continue to focus on sustainability with the “Fashion In Circulation” exhibition presented by Ulio Space.
First established in 2020 by the Shanghai Fashion Week organizing committee to promote the sustainable development of the fashion industry in China, the Ulio Space initiative holds sustainable fashion exhibitions twice a year during SFW and organizes workshops. The Industry Monthly invites supply chain companies, brands and designers to exchange and discuss sustainable fashion, promote deep cooperation within the industry, and help promote design and the presentation of consumer-oriented products.
Participants in this season’s edition include emerging designers Langer Chen, Reclothing Bank, Susan Fang, 8on8, Shie Lyu, Private Policy, PH5, NCHS and Shuting Qiu, Swedish fast-fashion giant H&M and chain companies. supply like Dupont, Lenzing, Berger. , Hologarment, UPW, KaneTop, Le Dumco and Xiyou from Alibaba.
At Ontimeshow, the biggest trade show during SFW. More than 200 brands, including Annakiki, Angel Chen, Deepmoss, EENK, Evening, Haizhen Wang, Jason Wu, Qiuhao, Masha Ma, M Essential, Roaringwild and Xiao Li, will sell their new collections at their West Bond headquarters from ‘April. . 3 to 7, and in the BAIwork area of the Bund from 8 to 11 April.
The BAIwork space at 133 Sichuan Middle Road was built over a hundred years ago as the China headquarters of British chemical company Brunner Mond. It is now a property of the Bailian group which has been renovated as the flagship of its coworking concept, the BAIwork space for creatives in the center of Shanghai.
At the Not Showroom, packed with emerging designers, in addition to his flagship collection, Samuel Gui Yang will showcase his collaboration with Shanghai label Icicle at an event on April 8, while Ffixxed Studios and Mayali will also launch their capsule collection with Blooming. . of the Chenfeng group. and N. de Enpaiya of Yaying Fashion Group, respectively.
In addition to a wide range of physical events, a number of digital initiatives will help bring fashion week to China’s online community.
SFW will launch the Shanghai Fashion and Lifestyle Carnival this season, an online platform that allows designers to sell their latest designs directly to Chinese consumers.
On April 6, Labellhood and Tmall will collaborate with Austin Li, the Chinese leader, and present the creations of emerging designers to their fans. While the other leading live broadcaster, Viya, will work with the ITIB design platform to showcase various local designer collaborations.
Meanwhile, Ontimeshow will form an alliance with Chinese social trading platform Xiahongshu and host a series of events with top influencers from Xiaohongshu to showcase new brands at the show.