Sustainable Famous Brands


To start, Jessica Alba founded The Honest Company in 2012 following the birth of her first child, Honor. Alba initially launched the business with 17 products and has since expanded to offer sustainable makeup, baby care products, and more.


Gina Rodriguez is one of the co-founders of Naja, an eco-friendly lingerie line for women.


Gwyneth Paltrow originally launched Goop over a decade ago as a weekly newsletter that started in her kitchen. Described as “a modern lifestyle brand”, you can find everything from sustainable beauty products to eco-friendly home advice on the site.


In September 2017, Rihanna introduced Fenty Beauty to the world. It has since become a household name for makeup enthusiasts offering a collection of cruelty-free skincare and eco-friendly packaging.


While Kat Von D was already known for her cruelty-free cosmetics, she launched a line of 100% vegan shoes in November 2019.


Woody Harrelson was co-founder of Step Forward Paper, a company offering paper products made from 80% wheat straw waste and 20% FSC®-certified wood fiber.


Drew Barrymore is the name behind the cruelty-free FLOWER Beauty makeup line, offering a best-selling collection of eye, face and lip essentials.


Nikki Reed is the mastermind behind sustainable jewelry brand, BaYou with Love, which offers handcrafted pieces made from recycled gold and consciously sourced stones.


Driven by kindness and inclusiveness, Lady Gaga’s Haus Labs prides itself on creating clean, cruelty-free and vegan products, from formulation to packaging.


Rosario Dawson has partnered with Abrima Erwiah to launch an African-inspired fashion brand, Studio 189. They work closely with artisans who specialize in traditional techniques like plant-based indigo and kente weaving.


Rooney Mara is one of the three partners behind HIRAETH, a women’s ready-to-wear line without leather, fur, wool and silk.


In 2020, Selena Gomez made her mark on the makeup world with the launch of her vegan and cruelty-free label, Rare Beauty.


Pharrell Williams made the decision to reduce waste in our oceans when he joined as creative director of Bionic Yarn, a company specializing in manufacturing textiles and polymers from coastal and marine plastic.


In 2009, model Miranda Kerr founded and launched KORA Organics in Australia. The skincare range has since expanded globally and offers everything from moisturizers to serums.


Millie Bobby Brown used her own experience sitting in makeup chairs to launch her beauty brand, Florence by Mills. With a mission to use clean ingredients, you can find everything from skincare to makeup products.


And finally, Stella McCartney is best known for her sustainable approach to fashion, never using leather, feathers or fur in any of her designs.

Who else would you add to this list? Share your celebrity picks in the comments!

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