taco bell: World Food Safety Day: Taco Bell opens its first futuristic sci-fi themed drive-in in Minnesota
There are also digital screens for faster check-in of pre-booked mobile orders attached to QR codes. Two-way audio and video screens allow customers to talk to Taco Bell staff members. Interestingly, they also have food elevators that would bring the food to customers, right at their car stop from the upper floor kitchens. It is therefore towards this new concept of science fiction that the Taco Bell brand is now heading. This new idea of “fastest possible service” was brought in partnership with Border Foods, a major franchisee of Taco Bell. Vertical Works of Minneapolis also contributed to the theme. The opening also coincides with World Food Safety Day and the year coincides with Taco Bell’s 60th anniversary.
“Quick Service On The Go” facilities encompass all customer requirements that Taco Bell has researched and integrated over a period of time.
Pre-orders can be accessed through the Apple app or Google Play Store and could “skip the signal”. If your order goes through a third party, their drivers will be able to pick up orders in record time. An alley has been set up exclusively for drive-thru customers for a quick “dinner on the go”.
This theme will be further enhanced and integrated into new Taco Bell Defy outlets as it is the future of food in motion.
Disclaimer: This content is written by an external agency. The views expressed herein are those of the respective authors/entities and do not represent the views of Economic Times (ET). ET does not guarantee, vouch for or endorse any of its content and is not responsible for it in any way. Please take all necessary measures to ensure that the information and content provided is correct, updated and verified. ET hereby disclaims all warranties, express or implied, with respect to the report and its contents.