Target joins Lego for new brick-inspired lifestyle collaboration – NBC Chicago

Target has partnered with Lego to create a limited-edition lifestyle collection of brick-inspired gifts, clothing, accessories and home items, which will launch just before Christmas, the companies said.

The “happy and colorful” LEGO Collection x Target collaboration includes nearly 300 items, according to the announcement, with prices ranging from $ 1.50 to $ 120 and most items under $ 30.

“Our guests love LEGO brick sets,” Target executive vice president Jill Sando said in a statement. “In fact, Target is one of the top destinations for families when buying the brand. As the holiday season approaches, we saw an opportunity to reunite with one of our partners from long time to create something truly special for our customers at a time of the year when differentiation and value are paramount. ”

Items in the collection include storage boxes and tumblers in Lego colors, as well as Lego-inspired hoodies, down jackets in contrasting colors and bum bags. It also offers “an expanded assortment of adaptive and sensory offerings for children and babies”.




LEGO CollectionxTarget

“The LEGO brand is rare in its ability to excite everyone in the family alike, and we expect that excitement to soar as we bring LEGO fans young and old to the opportunity to experience our brand in a whole new way through this partnership, ”Lego Design Director, Satwik Saraswati, said in a statement. “Giving consumers the ability to create and create looks as unique as their families with this collection, just as they would with LEGO bricks, is something we’re proud to offer Target customers this season. holidays. ”

LEGO Collection x Target collaboration items will be available from early December on Target.com and all Target stores.


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